Web Marketing All-in-One For Dummies by Michael Becker

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Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertisingZeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumersExplains how web analytics can offer you a better understanding of your web marketing effortsDetails ways to establish an online voice with blogging and podcastingWalks you through the potential of social media marketing with Facebook, Twitter, and Google+Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.


About Michael Becker

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John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.Ian Lurie is President of Portent, Inc.Marty Dickinson is President of HereNextYear.Elizabeth Marsten is Director of Search Marketing at Portent, Inc.Michael Becker is the Managing Director of North America at the Mobile Marketing Association.
Published July 12, 2012 by For Dummies. 939 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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