Web Marketing For Dummies by Jan Zimmerman

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Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:Understand online marketing essentialsPrepare an online business planDesign the look and feel of your siteCreate a concept, develop content, and make it accessibleKnow the key components of an online storeUse buzzing, e-mailing, and other advertising tacticsMake your site search engine friendlyHandle Web transactions with easeStay out of legal troubleWow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!


About Jan Zimmerman

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Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.
Published July 28, 2008 by For Dummies. 408 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

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