What Matters Most by Jeffrey Hollender
How A Small Group Of Pioneers Is Teaching Social Responsibility To Big Business, And Why Big Business Is Listening

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For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue.... Hollender is a voice of reason in today's important debate on corporate responsibility." -Soundview Speed Reviews

About Jeffrey Hollender

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Jeffrey Hollender is chairman and CEO of Seventh Generation, the nation's first direct-mail catalog of environmentally safe consumer products.
Published February 23, 2009 by Basic Books. 394 pages
Genres: Business & Economics, Law & Philosophy. Non-fiction

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Publishers Weekly

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The corporate scandals of recent years have underscored the growing emphasis on responsibility and accountability, and even the world's largest businesses have been heeding the call. Hollender

Jan 12 2004 | Read Full Review of What Matters Most: How A Smal...

Publishers Weekly

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Hollender's tenure as head of Seventh Generation, manufacturers of ecologically safe home-cleaning products, ensures his credibility on corporate social responsibility issues, though some readers might wish for more behind-the-scenes stories about grappling with those issues on a daily basis.

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Stanford Social Innovation Review

As president of Seventh Generation, purveyors of phosphatefree detergent and other nontoxic household goods, Jeffrey Hollender was one of the first American business executives to promote corporate social responsibility as anything other than a response to a toxic tort lawsuit or a run of...

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