What Would Google Do? by Jeff Jarvis
Reverse-Engineering the Fastest Growing Company in the History of the World

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Synopsis

“Eye-opening, thought-provoking, and enlightening.”
USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

 

About Jeff Jarvis

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Jeff Jarvis blogs about media, news, technology, and business at Buzzmachine.com, and appears weekly as a co-host on Leo Laporte’s “This Week in Google.” He is associate professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. The author of What Would Google Do?, he lives in the New York area. Join the conversation at buzzmachine.com/publicparts and on Twitter (@jeffjarvis and #publicparts).
 
Published January 27, 2009 by HarperBusiness. 272 pages
Genres: Business & Economics, Computers & Technology, Literature & Fiction. Non-fiction

Unrated Critic Reviews for What Would Google Do?

Publishers Weekly

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This scattered collection of rambling rants lauding Google's abilities to harness the power of the “Internet Age” generally misses the mark. Blog impresario Jarvis uses the company

Nov 24 2008 | Read Full Review of What Would Google Do?: Revers...

Ford Literary Blog

Google goes to where the customers are, instead of requiring the customers to come to Google.

Sep 01 2009 | Read Full Review of What Would Google Do?: Revers...

Inc.

WWGD has no notes section, but, because many ideas have already been debated on Jarvis's blog, the book exudes credibility.

Jan 01 2009 | Read Full Review of What Would Google Do?: Revers...

Reader Rating for What Would Google Do?
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