What's the Future of Business by Brian Solis
Changing the Way Businesses Create Experiences

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...introduces the reader to a new approach to business that aligns user experience with innovation and leadership to improve business performance, engagement and relationships.
-Blog Critics

Synopsis

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."
Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards

Rethink your business model to incorporate the power of "user" experiences  

What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. 

Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mindBrian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! 

Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth

 

About Brian Solis

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BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.
 
Published March 6, 2013 by Wiley. 224 pages
Genres: Business & Economics. Non-fiction
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Reviewed by Irenesroth on May 16 2013

...introduces the reader to a new approach to business that aligns user experience with innovation and leadership to improve business performance, engagement and relationships.

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