An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.
About Doug UnderwoodSee more books from this Author
Paying close attention to the influence of a former employer (Gannett and its USA Today) as well as TV, the author focuses on how a new breed of market-minded, profit-oriented executives has changed the face and shoddied the editorial content of newspapers throughout the country.| Read Full Review of When MBAs Rule the Newsroom
Using interviews and surveys of journalists as well as academic analysis, Underwood describes the growth of less substantive, ``customer-oriented'' journalism, observing that, while journalistic valueMay 31 1993 | Read Full Review of When MBAs Rule the Newsroom