When the Headline Is You by Jeff Ansell
An Insider's Guide to Handling the Media

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Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:A behind-the-scenes look at how news is madeComplete guidelines to creating compelling messagesSpecific messaging formulae for building trust when the news is badStep-by-step strategies for managing hostile or relentless questionsInsider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.


About Jeff Ansell

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Jeff Ansell is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.Jeffrey Leeson is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com
Published August 26, 2010 by Jossey-Bass. 257 pages
Genres: Business & Economics, Political & Social Sciences. Non-fiction

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