Where Good Ideas Come From by Steven Johnson
The Natural History of Innovation

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"Where Good Ideas Come From" is filled with fascinating...anecdotes from the history of entrepreneurship and scientific discovery. The result is that the book often seems less a grand theory of innovation than a collection of stories and theories about creativity that Steven Johnson happens to find interesting.
-WSJ online

Synopsis

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
 

About Steven Johnson

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STEVEN JOHNSON is the author of the bestsellers The Invention of Air, The Ghost Map, Everything Bad Is Good for You, and Mind Wide Open, as well as Emergence and Interface Culture. He is the founder of a variety of influential websites—currently, outside.in—and is a contributing editor to Wired. He lives in Brooklyn, with his wife and sons.
 
Published October 5, 2010 by Riverhead Books. 340 pages
Genres: Business & Economics, Health, Fitness & Dieting, History, Political & Social Sciences, Self Help, Computers & Technology, Science & Math, Professional & Technical. Non-fiction
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WSJ online

Above average
Reviewed by Megan McArdle on Oct 05 2010

"Where Good Ideas Come From" is filled with fascinating...anecdotes from the history of entrepreneurship and scientific discovery. The result is that the book often seems less a grand theory of innovation than a collection of stories and theories about creativity that Steven Johnson happens to find interesting.

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