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Where The Suckers Moon: An Advertising Story by Randall Rothenberg
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Where The Suckers Moon by Randall Rothenberg
An Advertising Story

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Synopsis

The former advertising columnist for the New York Times provides a close-up look at the advertising industry, following Subaru of America as the company selects a new ad agency and tracing the history of American advertising. 25,000 first printing. Tour.
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About Randall Rothenberg

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Published October 25, 1994 by Knopf. 478 pages
Genres: Business & Economics, Professional & Technical. Non-fiction
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The association ended not with a bang but a whimper shortly after the agency's spots (duly approved by a Subaru management team that had been revamped in the interim) finished dead last in a USA Today survey of viewer reactions to commercials broadcast during the 1993 Super Bowl telecast.

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Publishers Weekly

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Former New York Times advertising columnist Rothenberg details the brief and disastrous marriage between the struggling Subaru corporation and the hip ad agency it hired to revive its image.

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Publishers Weekly

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He describes agencies vying with ideas and flash (one rented 36 new Subarus for its staff), traces the U.S. market share of the stolid Japanese import automobile and unravels the philosophies and tactics behind hype as agencies propose new Subaru slogans.

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Entertainment Weekly

Selling catastrophically few cars in 1990, Subaru of America overhauled its image instead of its product — normal procedure for merchandisers.

Nov 18 1994 | Read Full Review of Where The Suckers Moon: An Ad...

Los Angeles Times

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The Subaru executive is miffed: He wanted the executive to fall in love with Subaru, not with the category.

Dec 22 1994 | Read Full Review of Where The Suckers Moon: An Ad...

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