Where the Suckers Moon by Randall Rothenberg
The Life and Death of an Advertising Campaign

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Synopsis

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
 

About Randall Rothenberg

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Published February 20, 2013 by Vintage. 498 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

Unrated Critic Reviews for Where the Suckers Moon

Kirkus Reviews

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The association ended not with a bang but a whimper shortly after the agency's spots (duly approved by a Subaru management team that had been revamped in the interim) finished dead last in a USA Today survey of viewer reactions to commercials broadcast during the 1993 Super Bowl telecast.

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Publishers Weekly

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Former New York Times advertising columnist Rothenberg details the brief and disastrous marriage between the struggling Subaru corporation and the hip ad agency it hired to revive its image.

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Publishers Weekly

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He describes agencies vying with ideas and flash (one rented 36 new Subarus for its staff), traces the U.S. market share of the stolid Japanese import automobile and unravels the philosophies and tactics behind hype as agencies propose new Subaru slogans.

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Entertainment Weekly

Selling catastrophically few cars in 1990, Subaru of America overhauled its image instead of its product — normal procedure for merchandisers.

Nov 18 1994 | Read Full Review of Where the Suckers Moon: The L...

Los Angeles Times

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The Subaru executive is miffed: He wanted the executive to fall in love with Subaru, not with the category.

Dec 22 1994 | Read Full Review of Where the Suckers Moon: The L...

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