"Travel with the authors from 19th century Russia to St. Paul, Minnesota to discover the true identity of Samuel Bronstien, the founder of the United States Bedding Co. Despite the jealousy and resentment that often exists in a family, Samuel, his wife and children work together to make the business the leading bedding company in the Upper Midwest.
When the three sons retire from the company the third generation takes over. Edward Bronstien Jr., the new president, makes tough decisions to take the company – now popularly called King Koil -- to a leader in the industry, and to its ultimate sale. You’ll discover how an acquisition almost failed and how the sale of the company affected the family.
Over 25 years later, when Horwitz and Bronstien decide to write a book about the family and the bedding business, they discover a leather envelope containing papers and documents – some 144 years old. The real name of Samuel Bronstien is revealed: Simcha Shapotshnick! And the envelope unveils much more about the family he left in Russia."
About Dee Horwitz and Edward Bronstien
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Published January 12, 2010
Biographies & Memoirs, Business & Economics.