Why Companies Fail by Mark Ingebretsen
The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid

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At the height of the global bull market a few years ago, business giant Kmart stumbled, going from one of the most admired companies to one of the largest bankruptcies in history. The same fate befell several seemingly impenetrable corporation, such as Enron, WorldCom, Polaroid, and others. Were these fantastic failures caused by a fickle stock market and a turbulent economy? Did they fall victim to the dot-com bubble of the late 1990s?

Not according to business journalist Mark Ingebretsen in Why Companies Fail. As you'll discover in this groundbreaking book, all of these companies exhibited one or more of the ten characteristics of a doomed company—characteristics that have been shared by failed companies for decades. Kmart, Enron, WorldCom, and other corporations might have been saved if their executives had recognized sooner that their companies were exhibiting one or more of these characteristics. Ingebretsen, with the help of some of the world's most noted business management experts from the Turnaround Management Association, describes in startling detail each of the ten big reasons companies fail, including:

• Letting stock price dictate strategy
• Ignoring customers
• Fighting wars of attrition
• Innovating too much or too little
• And more

Inside these pages, you'll discover practical methods for identifying these fatal characteristics in your own organization and preventing them from leading to failure. No matter what the size of your company, the lessons in Why Companies Fail could be the difference between long-lasting success and sudden flameout. And before any company can go from good to great, it's got to be on the right track in the first place. This valuable guide will show you how.

About Mark Ingebretsen

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Romance author Jayne Ann Krentz was born in Borrego Springs, California on March 28, 1948. She received a B.A. in history from the University of California at Santa Cruz and a Masters degree in library science from San Jose State University. Before becoming a full-time author, she worked as a librarian. Her novels include: Truth or Dare, All Night Long, and Copper Beach. She has written under seven different names: Jayne Bentley, Amanda Glass, Stephanie James, Jayne Taylor, Jayne Castle, Amanda Quick and Jayne Ann Krentz. Her first book, Gentle Pirate, was published in 1980 under the name Jayne Castle. She currently uses only three personas to represent her three specialties. She uses the name Jayne Ann Krentz for her contemporary pieces, Amanda Quick for her historical fiction pieces, and Jayne Castle for her futuristic pieces. She has received numerous awards for her work including the 1995 Romantic Times Reviewer's Choice Award for Trust Me, the 2004 Romantic Times Reviewer's Choice Award for Falling Awake, the Romantic Times Career Achievement Award, the Romantic Times Jane Austen Award, and the Susan Koppelman Award for Feminist Studies for Dangerous Men and Adventurous Women: Romance Writers on the Appeal of the Romance.
Published May 27, 2003 by Crown. 320 pages
Genres: Business & Economics. Non-fiction

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Publishers Weekly

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Recent corporate troubles exemplify the perils of ignoring Ingebretsen's maxims (e.g., AOL's sin of failing to understand that DSL, not cable, was the medium of the future, and Kmart's error in not addressing the rise of Target and WalMart).

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