Why Loyalty Matters by Timothy Keiningham
The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life

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"Why Loyalty Matters" provides compelling insight into how loyalties, large and small, offer the prescription to the emptiness many feel in their lives, and to the increasing fragmentation found in communities through failing businesses.

About Timothy Keiningham

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Timothy Keiningham and Lerzan Aksoy are two of the world’s most highly acclaimed loyalty experts. Tim is global chief strategy officer at Ipsos Loyalty, one of the world’s largest market research firms. Lerzan is associate professor at Fordham University in New York City. Tim was recognized as having contributed one of the top twenty scientific papers in the field of marketing over the past twenty-five years. Lerzan was recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (TOYP Award for Scientific Leadership). Tim and Lerzan’s prior book, Loyalty Myths, was ranked as the number four best business book of 2006 by The Globe and Mail newspaper (Toronto, Canada), one of the thirty best business books of 2006 by Soundview Executive Book Summaries, and a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing. Their groundbreaking research on the importance of loyalty has received over a dozen prestigious scientific awards. For their research together, they have been awarded: Marketing Science Institute/H. Paul Root Award from the Journal of Marketing for the article judged to represent the most significant contribution to the advancement of the practice of marketing,Citations of Excellence “Top 50” Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews, Outstanding Paper Award (best paper) from the journal Managing Service Quality two years in a row (2007 and 2008). Internationally renowned speakers, consultants, and authors, Tim and Lerzan live in the New York metropolitan area. Luke Williams is senior project manager at Ipsos Loyalty, where he leads the day-to-day activity of large-scale, international loyalty engagements for the firm. A prolific writer, Luke has published articles in journals such as Quirks Marketing Research Review, Journal of Database Marketing & Customer Strategy Management, and School of Government and International Affairs Review. Luke received a master’s degree in Social Research Methods from the University of Durham (U.K.) and a bachelor’s degree in Sociology from Rutgers University (U.S.).
Published July 7, 2009 by BenBella Books. 224 pages
Genres: Business & Economics, Self Help, Education & Reference. Non-fiction

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