Why Mexicans Don't Drink Molson by Andrea Mandel-Campbell
Rescuing Canadian Business From the Suds of Global Obscurity

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A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

About Andrea Mandel-Campbell

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Andrea Mandel-Campbell was bureau chief for London’s Financial Times in Mexico and correspondent for Business Week magazine in Argentina. For ten years she was a foreign correspondent in Latin America. She has written extensively on global competitiveness issues, including business ties between Canada and China. In 2008 she was awarded an Honorary Certified International Trade Professional (CITP) designation by FITT – the world’s leading international trade training and professional certification authority.
Published January 4, 2007 by Douglas & McIntyre. 336 pages
Genres: Business & Economics. Non-fiction

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