Why Smart People Make Big Money Mistakes And How To Correct Them by Thomas Gilovich
Lessons From The New Science Of Behavioral Economics

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Why do so many otherwise sensible people make foolish financial choices? Why do so many investors sell great stocks just before they skyrocket or cling tenaciously to lousy ones until they plummet? Why do some Americans overpay when they buy a house while others reap too little when they sell their home? And why are many shoppers willing to spend more for a product bought on credit than with cash? Indeed, whether in the stock market, the real estate market, or the supermarket, most of us keep making financial faux pas that cost us thousands of dollars every year.

Fortunately, many of the most common and costly money blunders we make can be explained -- and corrected -- by the new science of "behavioral economics." Gary Belsky, an award-winning journalist, and Thomas Gilovich, one of the leading experts in this burgeoning new area of research, reveal why people spend, invest, save, borrow, and, most important, waste money. They provide fascinating insights into all manner of occurrences -- tipping, gambling, plane crashes, lotteries, and game shows, to name just a few -- to explain behavioral economics in a way that is as entertaining as it is informative. Best of all, they offer dozens of useful tips that will help us overcome the blind spots that cloud our financial judgment and will allow us to enjoy greater financial freedom.


About Thomas Gilovich

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Gary Belsky is editor in chief of ESPN The Magazine, where he has worked since 1998. The author of several books, he lectures frequently on the psychology of decision-making to business and consumer groups around the world. From 1994 through 1998, Belsky was a regular commentator on CNN’s Your Money and a frequent contributor to Good Morning America, CBS This Morning, Crossfire and Oprah; he continues to appear on local and national radio and TV, commenting on sports, economics, business and personal finance. A St. Louis native, Belsky graduated from the University of Missouri in that city in 1983 with a BA in speech communication and political science. Before joining ESPN he was a writer at Money magazine and a reporter for Crain’s New York Business and the St. Louis Business Journal. In 1990, Belsky won the Gerald Loeb Award for Distinguished Business and Financial Journalism, administered by The Anderson School at UCLA. Belsky, who lives in Manhattan, serves on the board of directors of Urban Pathways, one of New York City’s largest providers of services to the homeless and mentally ill; as well as the New York Neo-Futurists, an East Village theater company. Thomas Gilovich is a professor of psychology at Cornell University and author of How We Know What Isn't So. He lives in Ithaca, New York.
Published January 5, 1999 by Simon & Schuster. 224 pages
Genres: Business & Economics, Health, Fitness & Dieting, Professional & Technical. Non-fiction

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