Why We Buy by Paco Underhill
The Science Of Shopping

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

About Paco Underhill

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Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
Published June 2, 2000 by Simon & Schuster. 322 pages
Genres: Business & Economics, Political & Social Sciences, Science & Math. Non-fiction

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Arun Mohan 2 May 2013

Rated the book as 4 out of 5