Wild Company by Mel Ziegler
The Untold Story of Banana Republic

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Synopsis

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
 

About Mel Ziegler

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Mel Ziegler is a founder of Banana Republic and The Republic of Tea. He lives outside of San Francisco.Patricia Ziegler is a founder of Banana Republic and The Republic of Tea. She lives outside of San Francisco.
 
Published October 2, 2012 by Simon & Schuster. 226 pages
Genres: Biographies & Memoirs, Business & Economics, History, Arts & Photography. Non-fiction

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They created a mail-order catalog that broke all the rules of direct marketing, bluffed their way into getting the merchandise they couldn't pay for and started their first shop in an almost invisible location "on the dark side of a side street two long blocks from the edge of the retail center o...

Sep 17 2012 | Read Full Review of Wild Company: The Untold Stor...

Bookmarks Magazine

The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business ad...

Jan 13 2013 | Read Full Review of Wild Company: The Untold Stor...

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