Wine Marketing by C. Michael Hall

No critic rating

Waiting for minimum critic reviews


Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

About C. Michael Hall

See more books from this Author
Hall is Head of the Department of Tourism at the University of Otago in New Zealand. He is Honorary Professor of the Department of Marketing, University of Stirling in Scotland and Honorary Visiting Professor in the School of Leisure and Food Management at Sheffield Hallam University in England. He is the Chairperson of the International Geographical Union Commission on Tourism, Leisure, and Global Change.
Published October 25, 2007 by Routledge. 376 pages
Genres: Business & Economics, Cooking. Non-fiction

Rate this book!

Add Review