Winning Reputations by Chris Genasi
How to Be Your Own Spin Doctor

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Synopsis

Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.
 

About Chris Genasi

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Chris Genasi is Chief Executive of the Corporate Division of Shandwick International, one of the biggest PR companies in the world. His specialism is the management of corporate reputation and he has advised several leading multinational companies.
 
Published March 8, 2002 by Palgrave Macmillan. 208 pages
Genres: Business & Economics, Political & Social Sciences. Non-fiction

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More media outlets, instant access to information and growing consumer affluence make it crucial for companies to focus on the face they present to the public, argues Genasi, a public relations consultant at Weber Shandwick specializing in brand communication.

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