In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
About Michael J. SilversteinSee more books from this Author
An exhaustive analysis of the 2008 Boston Consultive Group Global Inquiry into Women and Consumerism, which surveyed 12,000 women from all walks of life about their spending habits. In painstakingJun 08 2009 | Read Full Review of Women Want More
Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing MarketMichael Silverstein and Kate Sayre HarperBusiness (2009).Oct 03 2009 | Read Full Review of Women Want More
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