World as Laboratory by Rebecca Lemov
Experiments with Mice, Mazes, and Men

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Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.


About Rebecca Lemov

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Rebecca Lemov teaches history and anthropology at the University of Washington. This is her first book.
Published November 28, 2006 by Hill and Wang. 316 pages
Genres: History, Science & Math, Education & Reference. Non-fiction

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A debut that offers a critical look at the foundations of the social sciences in America.

May 20 2010 | Read Full Review of World as Laboratory: Experime...

Publishers Weekly

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Lemov, a historian and anthropologist, addresses nearly a century of study into "human engineering," the idea that behavior can be modified through manipulation of the surrounding environme

Nov 14 2005 | Read Full Review of World as Laboratory: Experime...

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