Worth Every Penny by Sarah Petty
Build a Business That Thrills Your Customers and Still Charge What You're Worth

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There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
They’ll learn how to:
- -Create a brand that lets them charge what their offering are worth
- -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
- -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
- -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
- -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.

About Sarah Petty

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FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER Sarah Petty is the founder of The Joy of Marketing, where she and her team teach small business owners how to charge what they are worth. Petty began her career in the marketing department at the world's largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought-after speaker, presenting to audiences around the globe on how the boutique business model can strengthen their companies. Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.
Published April 29, 2012 by Greenleaf Book Group Press. 213 pages
Genres: Business & Economics. Non-fiction

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