Yahoo! Web Analytics by Dennis R. Mortensen
Tracking, Reporting, and Analyzing for Data-Driven Insights

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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

About Dennis R. Mortensen

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Published August 18, 2009 by Sybex. 424 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

Unrated Critic Reviews for Yahoo! Web Analytics

Small Business Trends

The use and reliance of web analytics tools for business decisions continues to grow.

May 15 2010 | Read Full Review of Yahoo! Web Analytics: Trackin...

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