You Don't Own Me by Orly Lobel
How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

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The great enemy of social media, it would seem, is any notion of objective truth. This eye-opening book reveals a theater of conflict that aims to destroy reality, waged by all sides.
-Kirkus

Synopsis

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival―the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas―whether conceived during work hours or on their own time―Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

 

About Orly Lobel

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Orly Lobel is Herzog Professor of Law at the University of San Diego, where she is founding member and professor of the Center for Intellectual Property and Markets. A world traveler, she lives in La Jolla, CA.
 
Published November 14, 2017 by W. W. Norton & Company. 303 pages
Genres: Crafts, Hobbies & Home, Law & Philosophy. Non-fiction
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Critic reviews for You Don't Own Me
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Kirkus

Good
on Sep 04 2017

The great enemy of social media, it would seem, is any notion of objective truth. This eye-opening book reveals a theater of conflict that aims to destroy reality, waged by all sides.

Read Full Review of You Don't Own Me: How Mattel ... | See more reviews from Kirkus

Financial Times

Good
Reviewed by Emma Jacobs on Jan 05 2018

At its core, You Don’t Own Me is an exploration of a relatively dry topic: the intellectual property regime. Yet in the hands of Lobel...this case study in who should benefit from an employee’s creativity becomes something of a page-turner.

Read Full Review of You Don't Own Me: How Mattel ... | See more reviews from Financial Times
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