You, Inc. by Harry Beckwith
The Art of Selling Yourself

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Synopsis

Harry Beckwith, the bestselling author of the classic "Selling the Invisible," reveals how the secret to selling is to sell oneself first.
 

About Harry Beckwith

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Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.
 
Published March 1, 2007 by Business Plus. 319 pages
Genres: Business & Economics, Education & Reference. Non-fiction

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BC Books

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In the introduction, authors Harry Beckwith and Christine Clifford Beckwith tell us the book actually started out as three different books: one on selling, one on career/life advice for new graduates, and one on manners.

Mar 22 2007 | Read Full Review of You, Inc.: The Art of Selling...

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