Your Attention Please by Paul B. Brown
How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

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At this moment, a large number of the hundreds of thousands of professionals who communicate for a living are struggling with something they're writing. No, they don't have writer's block and they certainly know how to construct a sentence. So what's the problem? The audience they're writing for is going, going, gone...Today's consumer doesn't want to read anymore, they're already overwhelmed by overflowing e-mail, millions of web pages and 24/7 news proliferation. "Your Attention Please" is the new strategy guide for writing to the reluctant reader. It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare and marketshare.

About Paul B. Brown

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Paul R. Brown, Ph.D., CPA is Professor of Accounting and Executive Director, TRIUM Global Executive MBA at the Leonard N. Stern School of Business, New York University. He received his doctoral degree from the University of Texas, Austin and has served on the faculties of the Yale School of Organization and Management and INSEAD. He is the founding editor-in-chief of The Journal of Financial Statement Analysis. The journal is published by Institutional Investor with the objective of enhancing the understanding and interpretation of firm's activities in the context of financial statements. Professor Brown has published extensively in both The Journal of Financial Statement Analysis and a wide range of other academic and professional publications. Recent research has examined regulatory issues related to auditor independence, and the importance of industry-specific factors when assessing firms in the biotechnology and high technology industries. Prior to entering academe, he worked as an auditor for Arthur Andersen & Co., and as a staff member of the Financial Accounting Standards Board. Professor Brown is a member of both the American Institute of Certified Public Accountants and the American Accounting Association. Alison Davis (Glen Rock, NJ) is the cofounder and CEO of Davis & Company, a leader in employee communication consulting. Her clients include Aetna, Dow Corning, Georgia-Pacific, Honeywell, Johnson & Johnson, Merck, Wells Fargo, and Wyeth.
Published August 28, 2006 by Adams Media. 256 pages
Genres: Business & Economics, Education & Reference, Professional & Technical. Non-fiction

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Sweet," Brown (Customers for Life ) and Davis, an employee communication consultant, advise business professionals in this cheery but disheartening primer on reaching an American public suffering from "brain overload" and "attention deficit trait."

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