Youtility by Jay Baer
Why Smart Marketing Is about Help Not Hype

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Synopsis

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
 

About Jay Baer

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Jay Baer is a content marketing and social media consultant and blogger. He speaks to tens of thousands of marketers annually at conferences and conventions, has founded five companies, and has worked with more than seven hundred brands, including Sony, Columbia Sportswear, Nike, Petco, WalMart, and California tourism, among others. He lives in Bloomington, Indiana. Visit convinceandconvert.com
 
Published June 27, 2013 by Portfolio. 241 pages
Genres: Business & Economics, Computers & Technology, Science & Math. Non-fiction

Unrated Critic Reviews for Youtility

Dallas News

... Baer calls it youtility, which involves using social media to reach ... Jim Pawlak reviews business books for The Dallas Morning News.

Jul 20 2013 | Read Full Review of Youtility: Why Smart Marketin...

Dallas News

... Baer calls it youtility, which involves using social media to reach ... Jim Pawlak reviews business books for The Dallas Morning News.

Jul 20 2013 | Read Full Review of Youtility: Why Smart Marketin...

Small Business Trends

... youtility Just before I sat down to write this book review, I had two books ... Jay Baer (@JayBaer) is a digital marketing expert and the president ...

Jul 20 2013 | Read Full Review of Youtility: Why Smart Marketin...

The Gazette

... Pssst! I have a secret to tell you about Jay Baer's new book Youtility. Are you ready? First, as ... Why Your Brand Needs Youtility (Book Review) ...

Jul 15 2013 | Read Full Review of Youtility: Why Smart Marketin...

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Mike Mcallen 1 Jul 2013

Rated the book as 4 out of 5

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