iBrain by Gary Small
Surviving the Technological Alteration of the Modern Mind

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Synopsis

Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?

In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?

While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.

 

About Gary Small

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Dr. Gary Small is a professor of psychiatry at UCLA’s David Geffen School of Medicine and director of the UCLA Longevity Center at the university’s Semel Institute for Neuroscience & Human Behavior. He and Gigi Vorgan are the authors of iBrain, The Memory Prescription, The Longevity Bible, and The Memory Bible. Dr. Gary Small is a professor of psychiatry at UCLA’s David Geffen School of Medicine and director of the UCLA Longevity Center at the university’s Semel Institute for Neuroscience & Human Behavior. He and Gigi Vorgan are the authors of iBrain, The Memory Prescription, The Longevity Bible, and The Memory Bible.
 
Published October 1, 2008 by HarperCollins e-books. 258 pages
Genres: Health, Fitness & Dieting, Computers & Technology, Professional & Technical, Science & Math, Education & Reference. Non-fiction

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The authors, for instance, cite a study that shows porn queries on the Internet use “generic terms such as nude, sex, and naked,” whereas less prurient researches “used more complex and varied language,” such as, presumably, “Defenestration of Prague AND Matthias Corvinus.” One gathers that this ...

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BC Books

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Will it become a true social tool, replacing something most of us grew up with: A neighborhood, with multiple generations enjoying the same experiences, across porches and backyards, instead of digital line to nowhere?

Feb 21 2009 | Read Full Review of iBrain: Surviving the Technol...

BC Books

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While Small's focus is on the effects of technology, the book also does a good job of explaining the evolutionary brain process that has emerged over the time span of just a single generation.

Feb 21 2009 | Read Full Review of iBrain: Surviving the Technol...

Gather Books

I particularly liked the fact that this book provides many resources for understanding the best uses of technology and helps the reader determine whether or not technology is interfering with our life.

Sep 08 2011 | Read Full Review of iBrain: Surviving the Technol...

Gather Books

For instance, throughout the book, young people born into the "Digital Age" who have grown up with and are comfortable with technology are called "Digital Natives" while those of us who have had to learn to adapt to the digital age are referred to as "Digital Immigrants".

Nov 11 2008 | Read Full Review of iBrain: Surviving the Technol...

Bookmarks Magazine

Publisher: William Morrow Product Description “A book about your brain that should make you think—twice.”—<?xml:namespace pr...

Oct 13 2008 | Read Full Review of iBrain: Surviving the Technol...

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