iPhone and iPad Apps Marketing by Jeffrey Hughes
Secrets to Selling Your iPhone and iPad Apps (Que Biz-Tech)

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Synopsis

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

 

You’ll Learn How To

Identify your app’s unique value, target audience, and total message Understand the App Store’s dynamics and choose the right strategy to cut through clutter Set the right price for your app Get App Store and third-party reviewers to recommend your apps Write effective press releases for your apps and time your publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, and other social media to generate word-of-mouth buzz Use promotions and cross-marketing, just like professional marketers do Build an audience that will buy your next app, too!
 

About Jeffrey Hughes

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Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high-technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, Intel, and Novell. He is developer and lead instructor for Xcelme’s iPhone App Marketing, a course that has helped scores of developers learn how to successfully market their iPhone/iPad apps. A frequent contributor to popular iPhone/iPad app sites including 148Apps.Biz, he is author of ten technology books, including iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps.
 
Published April 12, 2010 by Que Publishing. 312 pages
Genres: Business & Economics, Computers & Technology, Professional & Technical. Non-fiction

Unrated Critic Reviews for iPhone and iPad Apps Marketing

Business Insider

Hughes cautions business people not to expect their app to be successful simply because it is cheap: “The chances of entering the top 100 in sales on the App store by pricing your app at $0.99 is getting slimmer by the day as more and more apps are added to the store.” In another segment, Hughe...

Mar 20 2011 | Read Full Review of iPhone and iPad Apps Marketin...

Small Business Trends

Hughes cautions business people not to expect their app to be successful simply because it is cheap: “The chances of entering the top 100 in sales on the App store by pricing your app at $0.99 is getting slimmer by the day as more and more apps are added to the store.” In another segment, Hughe...

Mar 20 2011 | Read Full Review of iPhone and iPad Apps Marketin...

Reader Rating for iPhone and iPad Apps Marketing
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